B&Q, the DIY chain store, had started selling wine.
The wine (which only came in one flavour - Merlot) came in cartons, like cheap fruit juice - the sort where you snip off a corner of the carton and then have to use it really quickly because you can't reseal it.
The wine was endorsed by a TV celebrity - Dermot O'Leary, who hosts the X-Factor talent show.
The wine was called, wait for it, "Dermot's Merlot" (make sure you sound the "t" in Merlot!).
And it was disgusting. My comment was that it made sense for a DIY store to sell it as it would make good brush cleaner. But regardless of the taste, it was incredibly popular. Cheap, strong, endorsed by a friend of Simon Cowell's and with great marketing behind it I guess it had to be!
Any ideas what that was all about?
Am I working too hard?
Do I just need a drink?
Should I run with it and see if this is my route to fortune? Remember, you saw it here first! :-)
8 comments:
The only dreams that make sense are the ones with naked ladies. The rest are just crazy gobbledeegook that's best not being understood.
wigsf - You could be right there!
Well just remember your friends when you get rich on all the Dermot's Merlot you sell.
TechnoBabe - Sure thing! For a long time now I have planned a blog and email friend get together on a tropical island somewhere. Just need to make a pile of cash to pay for it!
..... you cannot seal wine in carton boxes. It's explode! (the physics guru speaking here) But yes, anything that is cheap yet good, endorsed my still popular celebrity will always sell.
Now you are the Vision-seeking Rock Chef!
Shadowthorne - Argh, I guess the cartons will have to be like those wine boxes then - just without the tap! Vision-seeking, eh? Makes me sound all mystical!
I'm thinking you just need a drink... or maybe you need to make sure you DON'T have a drink before you go to bed at night :-)
As far as wine being sold in a DIY store? Stranger things have happened.
I believe that the expression goes: There's no accounting for taste. I've had some pretty nasty tasting wine that was supposed to be suburb. Not my cup of tea (I'm more of an old beer or scotch kind of guy). But to sell it at a DIY store? Not the kind of place I would get my wine, but you cannot argue with the results.
And yes, have a drink. I can picture your own vintage - Rock Chef Chardonnay or RC Chablis?
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